In today's technology-driven society, conversations with buyers are becoming less frequent. To engage effectively with buyers it is essential that marketers deliver relevant content digitally that speaks directly to the needs of the buyer. Content has emerged as a key ingredient to digital marketing.
Creating relevant content for prospects is becoming increasingly difficult, organisations that want to engage with prospects online require journalistic teams to generate on topic information on a regular basis.
"65 percent of B2B purchasers use search engines to begin their research for corporate buying decisions"
Content curation provides an effective and affordable solution for B2B companies to engage their prospects by providing an online destination where content can be collated and augmented by a content curator. Rohit Bhargava from Ogilivy 360, defines a content curator as someone “who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online”.
MORE THAN JUST AGGREGATION
Advanced content curation solutions are far more powerful than just aggregation engines (such as google news). Top flight solutions provide:
- Ability to add editorial content, through commentary and article augmentation
- Search engine optimisation features
- Have social media sharing and commenting capability
- Email subscription and digest functionality
Imagine having your own industry specialist select relevant stories for you, provide insightful commentary and filter out the obvious vendor messaging - providing your thought leadership channel to your targeted audience. B2B companies are following the hugely successful consumer curation sites such as Mashable, Huffington Post, ChicagoNow to get mindshare in specific vertical niches.
Work with a company that drinks its own tequila
We are experienced practitioners in the content curation arena and run curation solutions on a project, retainer and partnership basis. Our best example of content curation that we currently deploy is SAPortals - a company that we are invested in. Please contact us or request a free trial under the product section of this site.