Posted on Friday, November 04, 2011
As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why, many are turning to content curation tools that help find, organising content. In an article published on forbes, the Curata CEO Pawan Deshpande, positioned content curation in terms of SEO performance.
As SEO performance is top of mind for most marketers in today’s digital world. Most want to know how simply generating content is going to propel them to page one of the search results. It is important for marketers to understand that generating content is not the only thing about curation that will translate into better SEO performance. In an excerpt from Curata's e-book, here is a list of ways that content curation allows you to punch above your weight class in the battle for first page search results.
- Optimising for short-tail keywords: The content you curate for your chosen topic will automatically include the most popular search terms within your area of interest. The quantity of references to those key terms across a wide range of content will help boost your search standing
- Increasing the opportunity for inbound links: As readers and other industry publishers discover the value of your content, they will link to you as a trusted resource. In addition, sources you’ve curated may link back to you.
- Increasing update frequency: Curated sites are typically updated on a regular basis. Search engines actively reward up-to-date sites by indexing them more often than less current ones.
- Properly tagging and categorizing content: Search engines love well-organized content. Curation platforms help you arrange your content so it’s useful to visitors and attractive to search engines.
- Creating sub-topic landing pages: Bump your content to the top of refined searches by creating highly-targeted landing pages built around specific sub-topics or content attributes (author, location, keyword, etc.)
- Integrating long-tail keywords: The diversity and depth of content on a well-curated site naturally incorporates many key long-tail keywords that help to drive niche-targeted traffic.
- Helping you identify trending keywords: As a topic matures, new keywords emerge. Your curated content will help you recognize these patterns and you can use what you learn to optimize new content.
Download your copy of the content curation ebook today.
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