<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><atom:link href="http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;Type=RSS20" rel="self" type="application/rss+xml" /><title>Blog</title><description>Blog</description><link>http://www.handgunsandtequila.com/</link><lastBuildDate>Thu, 23 May 2013 06:05:36 GMT</lastBuildDate><docs>http://backend.userland.com/rss</docs><generator>RSS.NET: http://www.rssdotnet.com/</generator><item><title>Application PaaS &amp;quot;Value Engineering&amp;quot; with an ERP</title><description>&lt;h3&gt;Application PaaS "VALUE ENGINEERING" with ERP&lt;/h3&gt;
&lt;p&gt;Enterprises have spent heavily on their ERP systems over the last couple of years and many are now considering implementing an &lt;a href="/products/paas"&gt;aPaaS &lt;/a&gt;solution in order to extract real value from the investment they have made.&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="/images/blog/Handguns_Building_Cloud_Business.jpg" style="border: 0px;" /&gt;&lt;/p&gt;
&lt;p&gt;But what are the potential approaches and benefits one could accrue by linking your "system of record" with an aPaaS product? Here are our thoughts on potential approaches and rationale:&lt;/p&gt;
&lt;h4&gt;Protect your system of record&lt;/h4&gt;
&lt;p&gt;By using an aPaaS you can extend the functionality of your ERP solution, whilst leaving your core system unexposed. i.e. Leverage the web and mobile capabilities of the aPaaS vendor to extend the value of data residing in your ERP. Use cases include customer portals, self service channels, partner collaboration.&lt;/p&gt;
&lt;h4&gt;Mobilize your data&lt;/h4&gt;
&lt;p&gt;Exposing your ERP data for mobile consumption typically requires implementation of a whole new infrastructure. aPaaS providers can simplify this with their rapid application development environments. Mobile solutions can be delivered in days rather than months with "traditional" mobile platform solutions.&lt;/p&gt;
&lt;h4&gt;Harmonize your web experiences&lt;/h4&gt;
&lt;p&gt;Depending on your ERP vendor, you are likely to have a combination of different user interface options and 3rd party solutions, aPaaS can provide a consistent user experience and abstract all the underlying systems from end users - and provide a simple business process view from an application perspective. Adopting this approach would allows the seamless replacement of legacy systems without impacting the user experience.&lt;/p&gt;
&lt;h4&gt;ACCELERaTED application delivery&lt;/h4&gt;
&lt;p&gt;aPaaS allows you to quickly build, deploy and change enterprise apps. By changing your development platform you can now deliver solutions significantly faster. The development becomes simpler and the resources required to develop solutions are less expensive. (Of course aPaaS has licencing implications).
&lt;/p&gt;
&lt;h4&gt;Introduce agility to ERP landscape&lt;/h4&gt;
&lt;p&gt;Agility and ERP are by and large mutually exclusive, aPaaS allows organisations to build an agile layer on top of the systems of record. Agile methodologies are baked into the best of breed vendor tooling allowing improved communication and feedback - far better than the traditional waterfall approach.&lt;/p&gt;
&lt;h4&gt;Lower the cost of development workforce&lt;/h4&gt;
&lt;p&gt;PaaS developers can be productive in weeks rather than expensive ERP resources. Of course you will always need an architect to assist in the exposing of ERP services but the principle of aPaaS is that it removes complexity in the app development environment (improves DevOps)&lt;/p&gt;
&lt;h4&gt;Empower the business Developers&lt;/h4&gt;
&lt;p&gt;Application PaaS can shift development responsibilities from low level code jockeys to business analysts who are comfortable with technical concepts and can build business value driven applications. &amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Conclusion&lt;/h4&gt;
&lt;p&gt;aPaaS can add significant value to your IT landscape, however ensuring you understand the benefits will allow you to make an informed decision. Handguns &amp;amp; Tequila has deep experience in the PaaS space, specifically integrating solutions with ERP solutions, please &lt;a href="/contact-us"&gt;contact us&lt;/a&gt; for more details on our capabilities.&amp;nbsp;&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=900577&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fapplication_paas_-apaas-_and_how_it_fits_with_an_erp_system</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/application_paas_-apaas-_and_how_it_fits_with_an_erp_system</guid><pubDate>Thu, 07 Mar 2013 10:45:00 GMT</pubDate></item><item><title>PaaS - Confusion Reigns</title><description>&lt;h2&gt;PaaS - Who, What and Why?&lt;/h2&gt;
&lt;p&gt;A recent &lt;a href="http://venturebeat.com/2012/11/29/paas-engine-yard/" target="_blank"&gt;venture beat article &lt;/a&gt;suggests that 60% of companies will soon deploy PaaS solutions.&lt;strong&gt; A surprising statistic?&lt;/strong&gt; Not really, Platform as a Service (PaaS) has such a broad definition that a large number of vendors position themselves in this segment.&lt;/p&gt;
&lt;p&gt;Our perspective on how to differentiate the various providers is by evaluating what they offer from an application development value chain perspective.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt="PaaS Value Chain" src="/images/blog/PaaS Value Chain.png" style="border: 0px;" width="600px" /&gt;&lt;br /&gt;
A PaaS solution can vary between:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;strong&gt;Run time providers&lt;/strong&gt;&amp;nbsp;in which your code can run (typically some form of a virtual container) and focuses on the "Deploy" part of the value chain; through to&amp;nbsp;&lt;/li&gt;
    &lt;li&gt;An &lt;strong&gt;End-to-End Agile Application environment&lt;/strong&gt; which manages your entire development value chain&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Here is an overview of how we see the broad categories of providers.&lt;/p&gt;
&lt;h4&gt;Runtime providers&lt;/h4&gt;
&lt;p&gt;These providers allow developers to push their code into a environment which provides the application hosting on their behalf. See this &lt;a href="http://osintegrators.com/node/145" target="_blank"&gt;great post&lt;/a&gt; on how you can deploy java code across a number of PaaS providers. These tools are supported heavily by coders who want granular control of their applications, see this post about t&lt;a href="http://scn.sap.com/community/events/teched/blog/2012/11/17/the-way-of-the-developer" target="_blank"&gt;he way of the developer&lt;/a&gt;&amp;nbsp;and do not want any development assistance using rapid application tools.&lt;/p&gt;
&lt;p&gt;Providers in this category include: Heroku, CloudBees, Amazon Elastic Beanstalk, SAP Netweaver Cloud, Google App Engine, Azure.&lt;/p&gt;
&lt;h4&gt;Rapid Application Development providers&lt;/h4&gt;
&lt;p&gt;These providers typically supply proprietary tools for the development of applications that are generated by a framework. By removing the complexity of underlying technology (plumbing) layers developers and business analysts can quickly design and deploy applications - even without writing a line of code. Depending on where these providers play in the value chain they either assist in code generation (Develop) or additionally in the (Deploy) areas.&lt;/p&gt;
&lt;p&gt;These tools target non-expert developers looking for the quickest way of building web and mobile applications.&lt;/p&gt;
&lt;p&gt;Providers in this category include: SpringRoo (Develop); WaveMaker (Develop &amp;amp; Deploy); WinDev&lt;/p&gt;
&lt;h4&gt;Agile (Model) Solution Providers&lt;/h4&gt;
&lt;p&gt;These vendors manage the entire application lifecycle and typically have agile methodologies baked into their tooling &amp;ndash; their tools manage the life-cycle and versions and changes of the applications. In most cases the platform has its own proprietary modelling language (see &lt;a href="http://en.wikipedia.org/wiki/Model_Driven_Architecture" target="_blank"&gt;Model Driven Architecture&lt;/a&gt;).&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Typical supporters of these platforms are business that are frustrated with the slow delivery and &amp;nbsp;response to change requests from the application delivery team.&amp;nbsp;Business wants to see fast agile solutions that can be deployed and managed without having to include an army of IT administrators.&lt;/p&gt;
&lt;p&gt;Providers in this category include: Mendix, Outsystems, Force.com, Rollbase, SAP ByDesign&lt;/p&gt;
&lt;h4&gt;Choosing a provider depends on your specific need&amp;nbsp;&lt;/h4&gt;
&lt;p&gt;As providers complete more of the value chain, they move from utility pricing to per use pricing. The question for organisations is to identify where their pain points are, and how they intend to improve the efficiency of the application development process.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Are you selecting a PaaS provider? Download our &lt;a href="http://www.handgunsandtequila.com/downloads/paas-selection-critera" target="_self"&gt;Paas Considerations Deck&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;a href="http://www.handgunsandtequila.com/downloads/paas-selection-critera" target="_self"&gt;&lt;img alt="" src="/downloads/PaaS Application Considerations.png" style="border: 0px; width: 250px;" /&gt;&lt;/a&gt;&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=739087&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fpaas-confusion-reigns</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/paas-confusion-reigns</guid><pubDate>Fri, 07 Dec 2012 07:34:00 GMT</pubDate></item><item><title>Web based Service Request Management for City of Cape Town goes live</title><description>&lt;h4&gt;Our latest g2c initiative goes live&lt;/h4&gt;
&lt;p&gt;H&amp;amp;T has been working with the ERP team at the City of Cape Town to develop a Web Based Service Request Management Solution. The solution is now live and available for Citizens to log service requests directly from the &lt;a href="https://www.capetown.gov.za/en/ServiceRequests/Pages/default.aspx" target="_blank"&gt;Cape Town website&lt;/a&gt;.&lt;/p&gt;
&lt;h4&gt;Overview&lt;/h4&gt;
&lt;p&gt;The solution was developed using an externally facing SAP server and automatically creates Plant Maintenance Notifications (based on service catalogue) in the back-end ERP system.&lt;/p&gt;
&lt;p&gt;Here is an overview of the various components of the solution:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Geo-coding using both Google Maps and the City's internal GIS solution&lt;/li&gt;
    &lt;li&gt;Document Management for uploading of supporting documentation&lt;/li&gt;
    &lt;li&gt;Implementing secure communications (SSL)&lt;/li&gt;
    &lt;li&gt;AJAX account validation for verification of service requests information&lt;/li&gt;
    &lt;li&gt;Ability to request status updates&lt;/li&gt;
&lt;/ul&gt;
&lt;h4&gt;&lt;span style="font-size: 12px; line-height: 18px;"&gt;Screenshots of solution&lt;/span&gt;&lt;/h4&gt;
&lt;div&gt;&lt;span style="font-size: 12px; line-height: 18px;"&gt;The simple one page service request page, hides significant complexity from Citizens and asks then simple questions about the nature of their complaint.&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;div&gt;&lt;img alt="" src="/images/blog/Service_Catalogue_COCT.png" style="border: 0px;" /&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;p&gt;Users can then identify where the problem is by either typing in an address or using a map:&lt;/p&gt;
&lt;p&gt;&lt;img alt="Geo Coding" src="/images/blog/Geo_Coding_COCT.png" style="border: 0px;" /&gt;&lt;/p&gt;
&lt;p&gt;The initial page was designed to be as simple as possible, elements expand via AJAX functionality depending on the type of service request being logged:&lt;/p&gt;
&lt;img alt="Call Logging at City of Cape Town" src="/images/blog/Service_Request_COCT_full.png" width="450px;" style="border: 0px;" /&gt;
&lt;div&gt;
&lt;h4&gt;A Combined effort&lt;/h4&gt;
&lt;p&gt;The solution implementation required tight co-ordination between all the relevant technical and functional teams, the contract to implement this solution was awarded to H&amp;amp;T at the&amp;nbsp;beginning&amp;nbsp;of 2012. For additional information please &lt;a href="/contact-us"&gt;contact us&lt;/a&gt;.&lt;/p&gt;
&lt;div&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;/div&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=546318&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fservice_request_management_-_city_of_cape_town_is_live</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/service_request_management_-_city_of_cape_town_is_live</guid><pubDate>Thu, 19 Jul 2012 22:00:00 GMT</pubDate></item><item><title>PaaS - A new way for the 'suits' to manage the 'geeks'?</title><description>&lt;h4&gt;A solution for improving developer effectiveness?&lt;/h4&gt;
&lt;p&gt;While the cloud computing concepts of &lt;strong&gt;IaaS&lt;/strong&gt; (Amazon Web Services) and &lt;strong&gt;SaaS&lt;/strong&gt; (Successfactors. Salesforce) are relatively well known for business executives, the &lt;strong&gt;PaaS &lt;/strong&gt;or &amp;ldquo;Platform-as-a-Service&amp;rdquo; is a relatively new entrant into the cloud lexicon &amp;ndash; here is a short overview on why business thinks enterprise application developers need assistance.&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="/images/blog/Tequila_Cloud_Tools.jpg" style="border: 0px;" /&gt;&lt;/p&gt;
&lt;h4&gt;What is it?&lt;/h4&gt;
&lt;p&gt;PaaS is a business solution that supports the &lt;strong&gt;rapid&lt;/strong&gt; development, running, and &lt;strong&gt;management of custom&lt;/strong&gt; enterprise applications. The core value proposition is that you can deliver custom applications at the fraction of the cost - by reducing the complexity typically associated with custom applications.&lt;/p&gt;
&lt;p&gt;PaaS provides the following components:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;A complete stack of development; monitoring and life-cycle tools that allow for flexible application implementations.&lt;/li&gt;
    &lt;li&gt;Delivers the entire infrastructure (design and runtime) to manage requirements, design, implement, and deploy applications &amp;ndash; typically into a cloud environment.&lt;/li&gt;
    &lt;li&gt;PaaS enables an organisation to leverage key middleware services without having to deal with the complexities of underlying hardware and software elements, thereby reducing integration complexity.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4&gt;Business Benefits of implementing a PaaS solution&lt;/h4&gt;
&lt;p&gt;The key reasons why enterprise application development teams are adopting PaaS solutions include:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;Reducing complexity within IT department and speed developer output of custom applications. Developers focus less on the lower infrastructure layers (servers, networks, security, source code deployment) and rather on delivering the core application. &lt;/li&gt;
    &lt;li&gt;Delivering a consistent UX experience across the various bespoke applications&lt;/li&gt;
    &lt;li&gt;Accelerating the time to value (of the developed applications) &lt;/li&gt;
    &lt;li&gt;Provides a central place to manage all custom delivered applications - improving governance&lt;/li&gt;
    &lt;li&gt;Reduction of coding errors (bugs) that occur in the custom applications. This is because solutions are built using &amp;ldquo;clicks not code&amp;rdquo; to craft and deploy applications.&lt;/li&gt;
&lt;/ol&gt;
&lt;h4&gt;Ideal approach for developing application PaaS&lt;/h4&gt;
&lt;p&gt;While PaaS provides excellent mechanism for organisations to develop applications suited for their specific business needs, ideally PaaS should be used to develop &amp;ldquo;niche&amp;rdquo; applications unique to your business and not for developing commodity applications (for more information on this be sure to read Geoffrey Moore's book - Dealing with Darwin) i.e. you should not be using PaaS for developing your core ERP system, but rather using it to develop unique applications in the market.&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h4&gt;Conclusion&lt;/h4&gt;
&lt;p&gt;The "suits" are taking over, the days of the long haired guru programmer working for corporates is over - the smart ones are working for PaaS software development companies.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;
&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=536095&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fpaas_-_a_new_way_for_the_suits_to_manage_the_geeks</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/paas_-_a_new_way_for_the_suits_to_manage_the_geeks</guid><pubDate>Thu, 05 Jul 2012 22:00:00 GMT</pubDate></item><item><title>Architectural questions when evaluating PaaS</title><description>&lt;h4&gt;An architects view of PaaS&lt;/h4&gt;
&lt;p&gt;Cloud computing has meant that organisations have ability to scale and deploy solutions without much consideration of the underlying hardware. The next evolution of cloud is PaaS - delivering software development; lifecycle management and runtime execution environments.&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="/images/blog/Handguns_Building_Cloud_Business.jpg" style="border: 0px;" /&gt;&lt;/p&gt;
&lt;p&gt;While cloud and new application development technologies excite geeks, the real benefits for the business are:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Faster &lt;strong&gt;time to value&lt;/strong&gt; - build applications quicker&lt;/li&gt;
    &lt;li&gt;More &lt;strong&gt;reliable&lt;/strong&gt; applications - as apps are built with clicks not code&lt;/li&gt;
    &lt;li&gt;Improved &lt;strong&gt;agility&lt;/strong&gt; - changes to underlying business processes can be implemented quicker&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;PaaS providers have either evolved from Infrastructure; SaaS; or Middleware players. Adopting a PaaS provider for your business raises some fundamental architectural questions.&amp;nbsp;Openness&amp;nbsp;is typically the key concern.&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Open or proprietary&lt;/h4&gt;
&lt;p&gt;By selecting a PaaS provider that has closed stack you expose yourself to vendor lock-in and in perpetuity subscription models.&amp;nbsp;. If you select a proprietary provider such as&amp;nbsp;&lt;a href="http://www.handgunsandtequila.com/products/force-dot-com" target="_blank"&gt;Force.com&lt;/a&gt;, you are locked into the platform and have no alternatives for deployment i.e. the code, workflows and user interfaces that you have developed are specific to your PaaS provider.&amp;nbsp; Of course the benefits of the closed system may outweigh these concerns.&lt;/p&gt;
&lt;h4&gt;Cloud vs On-Premise&lt;/h4&gt;
&lt;p&gt;A critical question is where do your applications need to run? Options are either on-premise within your own infrastructure or externally hosted in cloud environment (public or private). If you need to run them internally, this significantly reduces the vendor landscape and increases complexity and associated governance and management (called "devops"). Some providers such as &lt;a href="http://www.outsystems.com" target="_blank"&gt;Outystems&lt;/a&gt; allow you to generate code in 'traditional' software stacks such as .NET or J2EE.&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Your core ERP system&lt;/h4&gt;
&lt;p&gt;Your main corporate back-end system can influence your PaaS selection. Clearly your PaaS selection should "play nice" with your ERP. Certain vendors such as &lt;a href="http://www.mendix.com" target="_blank"&gt;Mendix&lt;/a&gt; provide integration into core ERP backends and may be a solution to expose your
ERP as your system of record. Of course choosing the right &lt;a href="/services/cloud-integration"&gt;cloud integration&lt;/a&gt; solution for your chosen platform will make integration between the various systems easier.&lt;/p&gt;
&lt;h4&gt;Application Development Strategy&lt;/h4&gt;
&lt;p&gt;Another key factor would be your development team composition and your business model for application
development. Offshoring or outsourcing development skills has been a common approach to reduce application costs.
Do you have a specific application development language capability or strategy internally and want to select a PaaS
platform aligned with these skills? E.g. .Net or Java&lt;/p&gt;
&lt;h4&gt;Security and Legislative requirEments&lt;/h4&gt;
&lt;p&gt;Ensuring your PaaS provider supports your Identity, Authorisation and Access solution is important so that
applications can be provisioned in a co-ordinated fashion. Certain legislation may preclude your organisation from storing
data in 3rd party solutions, forcing you to consider offerings that allow private deployment options.&lt;/p&gt;
&lt;h4&gt;Business Users vs Developers&lt;/h4&gt;
&lt;p&gt;Who will be creating applications? PaaS platforms allow quasi-technical individuals to deploy and test applications with very
little training. It may be that you see the benefits of using Model Driven Development (MDD) techniques to reduce errors of
your developers. Certain PaaS platforms such as Outsystems automatically generate code in .NET or JAVA.&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h4&gt;Conclusion&lt;/h4&gt;
&lt;p&gt;Selecting a Paas for your company should be not be taken lightly, the key factors vary between organisations and System
Integrators. We at H&amp;amp;T have developed a number of solutions using 3rd party PaaS providers and recommend the following:&amp;nbsp;&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;Create a short list of vendors based on your specific requirements taking&amp;nbsp;cognizance&amp;nbsp;of points above. &lt;a href="/downloads/paas-selection-critera" title="PaaS "&gt;Request&lt;/a&gt; our PaaS evaluation matrix.&amp;nbsp;&lt;/li&gt;
    &lt;li&gt;Prototype an application, most vendors offer free trials and development environments.&lt;/li&gt;
    &lt;li&gt;Determine how integration and  security between your existing applications in your landscape will be handled.&lt;/li&gt;
    &lt;li&gt;Build a ROI model and understand the "additional costs" that platform introduce such as storage, premium feature sets&amp;nbsp;&lt;/li&gt;
    &lt;li&gt;Understand your compliance environment and review regulations that apply to your geography / industry. E.g. Data
    privacy laws, archival requirements&lt;/li&gt;
&lt;/ol&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=519137&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fwhich_paas_should_you_use_for_enterprise_applications</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/which_paas_should_you_use_for_enterprise_applications</guid><pubDate>Fri, 01 Jun 2012 22:00:00 GMT</pubDate></item><item><title>Crossing the Rubicon - a SAP developers perspective on Force.com</title><description>&lt;h4&gt;A development comparison&lt;/h4&gt;
&lt;p&gt;One of our clients (a risk advisory consultancy) recently asked us to develop a prototype of case management solution that they want to deploy at &amp;nbsp;one of their clients. Of course, SAP has a &lt;a href="http://help.sap.com/saphelp_sm40/helpdata/en/4c/d7fb717f7b3e4cba12953ec1b9b8c3/frameset.htm" target="_blank"&gt;case management solution&lt;/a&gt;, but the licensing, infrastructure and implementation timeframe immediately excluded this option.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We spent some time looking at various solutions (custom Rails app to 3rd party solutions) and decided to prototype the solution using the &lt;a href="http://www.force.com" target="_blank"&gt;Force.com&lt;/a&gt; development platform. Here is an overview of what it took:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Initial prototype took 8&lt;strong&gt;&amp;nbsp;hours to build&lt;/strong&gt; (7 Custom objects and relationships)&lt;/li&gt;
    &lt;li&gt;Used the standard Salesforce UI (no custom CSS developed)&lt;/li&gt;
    &lt;li&gt;Developed approval workflows for case assignment and approvals&lt;/li&gt;
    &lt;li&gt;All the Salesforce security features were provided "out the box" - see image below&lt;/li&gt;
&lt;/ul&gt;
&lt;img alt="Salesforce activation" src="/images/blog/Salesforce.png" style="border:0px;  border-image: initial; width: 600px;" /&gt;
&lt;p&gt;I was impressed with the speed in which we could build out the solution, and think the Force.com platform is excellent for applications that support the database metaphor (structure applications). The licensing is reasonable straight forward at $15 per named user a month.&lt;/p&gt;
&lt;h4&gt;So how is this different to developing a custom SAP solution?&lt;/h4&gt;
&lt;p&gt;Of course having a SAP development DNA, I would have&amp;nbsp;preferred&amp;nbsp;to to build this in a custom SAP based solution, here is what we considered:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;SAP &lt;a href="http://scn.sap.com/docs/DOC-22902" target="_blank"&gt;Netweaver Neo&lt;/a&gt; - still in beta&lt;/li&gt;
    &lt;li&gt;Custom WebDynpro via Floor Plan Manager&lt;/li&gt;
    &lt;li&gt;Custom BSP solution&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Of course options 2 &amp;amp; 3 above would require us to figure out the hosting, licensing and deployment mechanisms. But in my estimation it would have taken around a week to develop the equivalent initial prototype (including workflows). The reality is that a SAP development approach is not feasible.&lt;/p&gt;
&lt;h4&gt;Deployment advantage&lt;/h4&gt;
&lt;p&gt;Should the client decide to go the Force.com route, it is also possible for them to list the application in the Appexchange and market the solution through the Salesforce AppStore. The development choice in our opinion is no-brainer. But the reason for this blog post would be to open up the debate to other application developers for their opinion?&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=495779&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcrossing_the_rubicon_-_a_sap_developers_perspective_on_forcecom</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/crossing_the_rubicon_-_a_sap_developers_perspective_on_forcecom</guid><pubDate>Fri, 27 Apr 2012 22:00:00 GMT</pubDate></item><item><title>Email branding + Content Curation</title><description>&lt;h4&gt;social sharing and the shortening attention span&lt;/h4&gt;
&lt;p&gt;Curating content is a great way to demonstrate thought leadership digitally, but how do you &lt;strong&gt;keep top of mind&lt;/strong&gt; and make sure you reap the benefits of your curation efforts? Most posts to social sites and get lost in the fire hose of content volume.&lt;/p&gt;
&lt;p&gt; Why not share your curated content by including it in your own &lt;strong&gt;corporate email branding&lt;/strong&gt;? We recently implemented this and drive traffic back to our curated site with every personal email that we send. This is powered by the RSS feed that is produced from your &lt;a href="/services/content-curation"&gt;content curation&lt;/a&gt; site. With link tracking analysis you can also gauge customers interest for specific content and develop (revenue generating) conversations.&lt;/p&gt;
&lt;h4&gt;EMAIL SCREENSHOT &lt;/h4&gt;
&lt;p&gt;&lt;img alt="" src="/images/blog/Email Screenshot.png" style="border: 0pt none;" /&gt;&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=410134&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252femail_branding_content_curation</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/email_branding_content_curation</guid><pubDate>Tue, 14 Feb 2012 19:14:00 GMT</pubDate></item><item><title>Curating via the iPad</title><description>&lt;p&gt;When browsing the&amp;nbsp; various iPad magazine apps like Zite, Google Currents, News360, Feedly I have set up on my iPad, I have often wanted a simple way to publish articles to your curation solution (e.g. Curata, Scoop.it etc).&lt;/p&gt;
&lt;p&gt;The good news is that I have found a simple mechanism to accomplish this using the Instapaper, the following blog post is a short overview on how to easily configure this. The real advantage is that you can use the 3rd party smart algorithms (I like Zite's one especially) to find great content for you.&lt;/p&gt;
&lt;h4&gt;Step 1 - Register for a free instapaper account&lt;/h4&gt;
&lt;p&gt;Relatively straight forward to register via &lt;a href="http://www.instapaper.com"&gt;Instapaper&lt;/a&gt; - keep your username and password handy.&lt;/p&gt;
&lt;p&gt;&lt;img alt="" src="/images/blog/Instapaper overview.jpg" style="border: 0pt none;" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Step 2 - Grab your instapaper rss feed for the folder&lt;/h4&gt;
&lt;p&gt;Login and scroll down to the bottom of your Instapaper page to get the RSS feed of your folder, you will be using this to integrate into your favourite curation engine.&lt;/p&gt;
&lt;p&gt;&lt;img alt="" src="/images/blog/get RSS feed.jpg" style="border: 0pt none;" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Step 3 - Download one of the magazine readers for your iPad&lt;/h4&gt;
&lt;p&gt;Download and set your preferences in one of the iPad magazine apps - I would recommend Zite to start with. Starting finding content and when you see an article you like save it to instapaper with the built in functionality.&lt;/p&gt;
&lt;p&gt;&lt;img alt="" style="border: 0pt none;" src="/images/blog/Zite instapaper share example.jpg" /&gt;&lt;/p&gt;
&lt;h4&gt;Step 4 - Integrate the Instapaper RSS feed into your engine&lt;/h4&gt;
&lt;p&gt;By bookmarking all your content you find interesting (I do it while having coffee in the morning), it is then sent to your engine to extract, tag and integrate with your curation solution. Depending on your objectives this could be your own personal page or a specific industry niche. &lt;/p&gt;
&lt;p&gt;&lt;img alt="" style="border: 0pt none;" src="/images/blog/Scoop it.jpg" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;STEP 5 - Approve your content via your curation engine &lt;/h4&gt;
&lt;p&gt;Below is the content that has been extracted and ready for approval (via the Curata solution).&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="/images/blog/Feed Imported.png" style="border: 0pt none;" /&gt;
&lt;/p&gt;
&lt;h4&gt;More information?&lt;/h4&gt;
&lt;p&gt;For more information on content curation tools and approaches please visit our &lt;a href="/services/content-curation"&gt;curation services&lt;/a&gt; page.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=373033&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcurating-via-the-ipad</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/curating-via-the-ipad</guid><pubDate>Tue, 20 Dec 2011 22:00:00 GMT</pubDate></item><item><title>Curata adds twitter search capabilities</title><description>&lt;p&gt;Curata has added a great new feature to its product which allows curators to include include content from a specific users, list or search term. The tool then looks at the links shared and includes these as content that can be curated into your topic site / portal.&lt;/p&gt;
&lt;p&gt;&lt;img alt="" style="border: 0pt none;" src="/images/blog/twitter search.png" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We are already using this extensively for &lt;a href="http://www.saportals.com"&gt;SAPortals&lt;/a&gt; news site. Below is an example of an article that has been extracted by the Curata platform:&lt;/p&gt;
&lt;p&gt;&lt;img alt="" style="border: 0pt none;" src="/images/blog/Inbound feed example.png" /&gt; &lt;/p&gt;
&lt;p&gt;For more information on the updates to the Curata platform, see the article below:&lt;/p&gt;
&lt;p&gt;&lt;img alt="" style="vertical-align: middle;" src="http://g.etfv.co/http://contentcurationmarketing.com/articles/62495/hivefire-introduces-new-social-features-for-conten/" /&gt;&lt;span style="padding-left: 10px;"&gt;&lt;a href="http://contentcurationmarketing.com/articles/62495/hivefire-introduces-new-social-features-for-conten/"&gt;contentcurationmarketing.com&lt;/a&gt;&lt;/span&gt;&lt;span style="padding-left: 10px;"&gt;December 13, 2011 &lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Online content marketing technology company HiveFire, Inc., today unveiled two new features available on Curata, the leading content curation technology solution for marketers. The upgrades enhance Curata's existing ability to find, organize and share content with current and potential customers by incorporating robust social elements. Curata now allows B2B marketers to find content from Twitter for sharing via online news sites, social media channels, RSS feeds and email newsletters. The second new feature enables audiences to comment on content through the popular commenting platform Disqus.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=369343&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcurata_adds_twitter_search_to_inbound_content_curation_stream</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/curata_adds_twitter_search_to_inbound_content_curation_stream</guid><pubDate>Thu, 15 Dec 2011 11:36:00 GMT</pubDate></item><item><title>Curata eBook Extract and Interview with CEO</title><description>&lt;br /&gt;
&lt;p&gt;&lt;img alt="" style="float: left; padding-right: 10px;" src="http://nt2.ggpht.com/news/tbn/il78bmtnFc4IGM/6.jpg" /&gt;&lt;span&gt;As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why, many are turning to &lt;a target="_self" href="/services/content-curation"&gt;content curation&lt;/a&gt; tools that help find, organising content. In an article &lt;a target="_blank" href="http://www.forbes.com/sites/ciocentral/2011/10/31/winning-the-seo-battle-through-content-curation/"&gt;published on forbes&lt;/a&gt;, the &lt;a href="http://www.getcurata.com"&gt;Curata&lt;/a&gt; CEO Pawan Deshpande, positioned content curation in terms of SEO performance&lt;/span&gt;.&lt;/p&gt;
&lt;p&gt;As SEO performance is top of mind for most marketers in today&amp;rsquo;s digital
world. Most&amp;nbsp; want to know how simply generating
content is going to propel them to page one of the search results. It is
important for marketers to understand that generating content is not
the only thing about curation that will translate into better SEO
performance. In an excerpt from Curata's e-book, here is a list
of ways that content curation allows you to punch above your weight
class in the battle for first page search results.&lt;/p&gt;
&lt;p&gt;&lt;span&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;strong&gt;Optimising for short-tail keywords:&lt;/strong&gt; The content you
    curate for your chosen topic will automatically include the most
    popular search terms within your area of interest.&amp;nbsp; The quantity of
    references to those key terms across a wide range of content will help
    boost your search standing&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Increasing the opportunity for inbound links:&lt;/strong&gt; As
    readers and other industry publishers discover the value of your
    content, they will link to you as a trusted resource. In addition,
    sources you&amp;rsquo;ve curated may link back to you.&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Increasing update frequency:&lt;/strong&gt; Curated sites are
    typically updated on a regular basis. Search engines actively reward
    up-to-date sites by indexing them more often than less current ones.&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Properly tagging and categorizing content:&lt;/strong&gt; Search
    engines love well-organized content. Curation platforms help you arrange
    your content so it&amp;rsquo;s useful to visitors and attractive to search
    engines.&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Creating sub-topic landing pages:&lt;/strong&gt; Bump your content
    to the top of refined searches by creating highly-targeted landing
    pages built around specific sub-topics or content attributes (author,
    location, keyword, etc.)&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Integrating long-tail keywords:&lt;/strong&gt; The diversity and
    depth of content on a well-curated site naturally incorporates many key
    long-tail keywords that help to drive niche-targeted traffic.&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Helping you identify trending keywords:&lt;/strong&gt; As a topic
    matures, new keywords emerge. Your curated content will help you
    recognize these patterns and you can use what you learn to optimize new
    content.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Download your &lt;a href="/downloads/open-shut-case-for-content-curation"&gt;copy of the content curation ebook&lt;/a&gt; today.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=338076&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcurata_ebook_extract_and_interview_with_pawan</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/curata_ebook_extract_and_interview_with_pawan</guid><pubDate>Thu, 03 Nov 2011 22:00:00 GMT</pubDate></item><item><title>Curation hits mainstream through Dilbert</title><description>&lt;a title="Dilbert.com" href="http://dilbert.com/strips/comic/2011-10-30/"&gt;&lt;img alt="Dilbert.com" src="http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/30000/6000/700/136776/136776.strip.sunday.gif" style="border-width: 0px; border-style: solid;" /&gt;&lt;/a&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=333600&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcuration-hits-mainstream-through-dilbert</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/curation-hits-mainstream-through-dilbert</guid><pubDate>Sun, 30 Oct 2011 15:30:00 GMT</pubDate></item><item><title>MarketSqr News curated site live</title><description>&lt;h5&gt;MarketSqr news &lt;/h5&gt;
&lt;p&gt;We have delivered another&lt;a href="http://news.marketsqr.com" target="_blank"&gt; content curation news portal for MarketSqr&lt;/a&gt; - a company lead by Francois Naude (ex-Quadrem executive) that is working to use the social media revolution in the complex world of supplier and procurement relationships. &lt;/p&gt;
&lt;p&gt;&lt;img alt="" width="733" height="382" style="border: 0pt none;" src="/images/blog/MarketSqr News.png" /&gt;&lt;/p&gt;
&lt;h4&gt; SEO &amp;amp; SOCIAL MEDIA&lt;/h4&gt;
&lt;p&gt;The key benefits for deploying the content curated site for MarketSqr include:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;&lt;strong&gt;Improved SEO&lt;/strong&gt;: improves organic search rankings, increase awareness of the MarketSqr brand&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Makes quality content shareable&lt;/strong&gt;: Allows good content to easily be shared by procurement and supply chain professionals&lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Automates social media&lt;/strong&gt;: amplifies the messages, create ability to engage and develop relationships via social media &lt;/li&gt;
&lt;/ol&gt;
&lt;h4&gt;OUr view on Social Media for B2B&lt;/h4&gt;
&lt;p&gt;
Social media gives business
buyers easy access to the information, opinions and guidance
they need to solve many of their business problems &amp;ndash; and all from
impartial sources. So it's not surprising they are adopting it in their
droves, and they are unlikely to ever want to give it up.&amp;nbsp;But where does
that leave the B2B marketers? Are they excluded from the social media
party? On the contrary, social media channels have opened up new and
highly effective ways to connect with B2B customers. But without the
right approach, B2B brands run the risk of both wasting money and
alienating customers.&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;More information&lt;/h4&gt;
&lt;p&gt;Read more about &lt;a href="/services/content-curation"&gt;content curation&lt;/a&gt;, or &lt;a href="/contact-us"&gt;contact us&lt;/a&gt; to discuss setting up a trial to see the benefits for your organisation.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=308184&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fmarketsqr_news_site_goes_live</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/marketsqr_news_site_goes_live</guid><pubDate>Mon, 26 Sep 2011 05:16:00 GMT</pubDate></item><item><title>Online Marketing Infographic</title><description>&lt;p&gt;&lt;a href="http://unbounce.com" target="_blank"&gt;Unbouce&lt;/a&gt;&amp;nbsp;is a wicked solution for early stage start ups that need simple landing pages developed (Look at the &lt;a href="http://www.pdfjuicer.com"&gt;pdfjuicer landing page&lt;/a&gt;&amp;nbsp;for an example). &lt;/p&gt;
&lt;p&gt;They have put together an excellent infographic for called the Noob Guide to online marketing, I guess as it is a "Noob" guide we can forgive them for not including&amp;nbsp;&lt;a href="/services/content-curation" target="_self"&gt;content curation&lt;/a&gt; under their content marketing section - hopefully this will change in the future&amp;nbsp;as the content&amp;nbsp;tools become a lot easier to use.&lt;/p&gt;
&lt;a href="http://unbounce.com/noob-guide-to-online-marketing-infographic/"&gt;&lt;img width="600" height="2831" alt="The Noob Guide to Online Marketing - Infographic" src="http://assets.unbounce.com/s/images/noob-guide-to-marketing-infographic-600.png" /&gt;&lt;/a&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=298767&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fonline_marekting_infographic</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/online_marekting_infographic</guid><pubDate>Tue, 13 Sep 2011 10:08:00 GMT</pubDate></item><item><title>Curation lessons learned</title><description>&lt;p&gt;When engaging with new customers, we are often asked for some lessons learned for approaching the Curation activities. These recommendations relate specifically to the &lt;a href="/products/curata"&gt;Curata produc&lt;/a&gt;t, but could be applied in more generic terms depending on the tools being used:&lt;/p&gt;
&lt;h4&gt;Start Small and keep focused&lt;/h4&gt;
&lt;p&gt;Start
with a smaller set of categories, when your article base grows you can
expand them. Having categories with limited articles reduces the user
experience. Our recommendation is also to try and keep summaries succinct, this will add value to readers by providing them with your take on the article and also increase the SEO.&lt;/p&gt;
&lt;h4&gt;Keep it visually stimulating &lt;/h4&gt;
&lt;p&gt;Where possible, try and associate images with articles, the Curata tool does include images automatically (when possible), but keep readers attention by including imagery.&lt;/p&gt;
&lt;h4&gt;Customise Newsletter with strong call to actions &lt;/h4&gt;
&lt;p&gt;Customise the newsletter with strong call to actions, the email is where the majority of users will see content.&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="/images/blog/Newsletter_example.png" style="border: 0pt none;" /&gt; &lt;/p&gt;
&lt;h4&gt;Use trusted sources and avoid generic news search&lt;/h4&gt;
&lt;p&gt;Concentrate on authoritative sources for content, it is possible to
scan news for articles but the volume will increase and require more
filtering.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Need more help?&lt;/h4&gt;
&lt;p&gt;Handguns &amp;amp; Tequila are curation specialists, please view our &lt;a href="/services"&gt;services&lt;/a&gt; and &lt;a href="/products"&gt;products&lt;/a&gt; if you need more information on options available to you and your organisation.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=296996&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252fcuration_lessons_learned_from_our_implementations</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/curation_lessons_learned_from_our_implementations</guid><pubDate>Sat, 10 Sep 2011 09:24:00 GMT</pubDate></item><item><title>Feeding your curation engine - Tools and Tips</title><description>&lt;p&gt;Successful &lt;a href="http://www.handgunsandtequila.com/post/solutions/content-curation/"&gt;curation&lt;/a&gt; requires the identification of the most appropriate online content for your audience. This post shares some of our best practices for how to identify key content sources to integrate with your preferred curation engine.&lt;/p&gt;
&lt;p&gt;In order to illustrate our point we have chosen a specific subject to demonstrate our process: "Social Media ROI".&lt;br /&gt;
&lt;br /&gt;
&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" style="border: 0px;" src="/images/blog/content-curation-diagram_curata.png" /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;There is no shortage of content on &lt;strong&gt;Social Media ROI&lt;/strong&gt;, Google reports over 20 million hits if we search for the keywords.&lt;/p&gt;
&lt;p&gt;The Basics&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;
&lt;ul&gt;
    &lt;li&gt;Identify key online industry publications e.g. MarketingProfs, Adweek - and include their article feeds if available.&lt;/li&gt;
    &lt;li&gt;Search for a blogger ranking lists e.g. &lt;a href="http://adage.com/power150/" target="_blank"&gt;AdAge Power 150&lt;/a&gt;, &lt;a href="http://smartblogs.com/socialmedia/social-media-advisory-board/" target="_blank"&gt;SmartBrief Social Media Advisory Board&lt;/a&gt;, &lt;a href="http://www.socialmediaexaminer.com/top-10-social-media-blogs-of-2010/" target="_blank"&gt;Social Media Today top blogs&lt;/a&gt;. Include the appropriate ones in inbound feed settings&lt;/li&gt;
    &lt;li&gt;Identify key analysts and firms that comment on Social Media e.g. Constellation Research, Gartner. Most have blogging sections as a way to promote their key research findings&lt;/li&gt;
    &lt;li&gt;Research Q&amp;amp;A sites (Linkedin Answers, Quora etc) for signals about who is supplying intelligent answers, see this &lt;a href="http://www.quora.com/How-would-you-measure-the-ROI-in-social-media" target="_blank"&gt;Quora question as an example&lt;/a&gt;.&lt;/li&gt;
    &lt;li&gt;Trawl rich media sites (Slideshare, Scribd) for most popular presentations (can be done using the advanced search options) and track relevant authors&lt;/li&gt;
    &lt;li&gt;Check social media bookmarking sites for popular links on the subject e.g. Delicious, Reddit etc&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;
&lt;h3 class="large_body"&gt;Advanced Techniques&lt;/h3&gt;
&lt;p&gt;For those curators that look to get the most relevant content, we recommend implementing a social media monitoring tool that can highlight relevant content by:&lt;/p&gt;
&lt;p&gt;
&lt;ul&gt;
    &lt;li&gt;Identifying key influencers and opinion leaders e.g. by number of followers, number of shares&lt;/li&gt;
    &lt;li&gt;Geo-locating conversations that are relevant to your target market&lt;/li&gt;
    &lt;li&gt;Providing real time conversation information, so that you are seen to be pro-active in highlighting key industry players&lt;/li&gt;
    &lt;li&gt;Identifying appropriate sentiment that supports you site objectives&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;
&lt;p&gt;Handguns &amp;amp; Tequila uses the &lt;a href="http://socialmedia.alterian.com/products/sm2/" target="_blank"&gt;SM2 tool from Alterian&lt;/a&gt; for our media monitoring - this creates an exportable RSS&amp;nbsp;feed that you can plug into a curation product.&lt;br /&gt;
&lt;br /&gt;
&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" style="border: 0px;" src="/images/blog/sm2dashboard_screen_shots.png" /&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;Do you have some other techniques that I have missed? Please share your approaches.&lt;/p&gt;
</description><link>http://www.handgunsandtequila.com/RSSRetrieve.aspx?ID=609&amp;A=Link&amp;ObjectID=289667&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.handgunsandtequila.com%252fblog%252f359437-feeding-your-curation-engine-tools</link><guid isPermaLink="true">http://www.handgunsandtequila.com/blog/359437-feeding-your-curation-engine-tools</guid><pubDate>Tue, 07 Jun 2011 22:00:00 GMT</pubDate></item></channel></rss>